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MERCHANDISING
FOR SUCCESS
From simple shelf arrangements to eye-catching displays, discover ideas for merchandising Mary Macleod’s Shortbread in your store. Get inspired to create displays that attract attention, make shopping easy and encourage customers to pick up a box.
SET THE SCENE FOR THE SEASON
BRING A LITTLE HOLIDAY SPIRIT TO THE SHELF
- Add a festive touch. Red and Christmas accents bring instant holiday appeal to your display and make gift-ready products stand out.
- Keep it classic. Our signature Ocean Blue packaging is made for everyday merchandising, offering a recognizable look that works beautifully year-round.
- Mix seasonal with signature. Pair festive accents with your core Ocean Blue assortment to create a display that feels fresh for the holidays while staying unmistakably Mary Macleod’s.
SHELF STRATEGY
PUT YOUR BESTSELLERS WHERE THEY'LL BE SEEN
- Face forward, always. Turn every box so the Ocean Blue label reads clearly from the aisle — a full row of that blue is instantly recognizable, even from a distance.
- Target the 4-5 foot zone. Put your top seller at natural eye height, not the top or bottom shelf, so it's the first thing a hand reaches for.
- Top it up before it looks bare. A tightly faced shelf with a few boxes left often outsells a fully stocked one that looks picked-over — restock before gaps show, not after.
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GIFT DISPLAYS
MAKE IT EASY TO SAY YES TO A GIFT
- Build a mini gift table. Group 3-4 different clear round or gift box sizes on a small riser near checkout — customers grab from a ready-made "gift zone" instead of hunting the shelf.
- Keep a budget option in arm's reach. Set a smaller box next to a large gift box so there's an easy yes at whatever price point a customer walks in with.
DISPLAY STANDS
LET YOUR ROUNDS SELL THEMSELVES
- Prop, don't stack. A displayer stand angles the 6", 7", and 9" clear rounds forward, so the full circle of shortbread is visible face-on instead of laid flat on the shelf.
- Sell the visual. The clear lid shows exactly what's inside — customers don't need to pick up the box to know what they're buying.
- One stand, multiple sizes. The same stand style works across all three round sizes, so you can build a tiered display without sourcing extra fixtures.
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HOLIDAY DISPLAYS
TURN YOUR TINS INTO PART OF THE DECOR
- Basket it up. Fill an open basket with Ornament Tins near your register or an end cap — a grab-and-go format that doubles as holiday styling.
- Hang them where they belong. Since each tin is shaped like an ornament, hang them directly from a Christmas tree display so the merchandising is the decoration.
- Let the tree do the marketing. A tree fully hung with tins draws customers in before they even reach the shelf — a display worth stopping for and photographing.
TIERED DISPLAYS
LAYER YOUR ASSORTMENT FOR MAXIMUM IMPACT
- Use height to create abundance. Stacking product across two tiers turns a single counter into a display that reads as full and inviting, even in a small footprint.
- Mix your formats. Combining rounds, jars, and gift boxes side by side shows the range of what you carry without needing a separate display for each one.
- Tie it together — literally. A consistent ribbon across every format visually unifies rounds, jars, and boxes into one cohesive presentation instead of a cluttered mix.